Vegas Now Cookie Policy Canada

What cookies are and how they work

Cookies are small text files that a website saves to your device when you visit. They let the site remember things about your session, such as your language settings, whether you are logged in, and the choices you made in the consent banner. Cookies are standard web technology used by virtually every site you visit, including banking portals for RBC or TD, news sites like the Globe and Mail, and streaming platforms.

Some cookies are set directly by us (first-party cookies) and some are placed by third-party services we rely on, such as analytics platforms or fraud prevention systems. We distinguish clearly between these two categories throughout this policy so you can make informed decisions about your privacy. At Vegas Now, we believe in transparency, especially when it comes to the data that stays on your device.

When you visit our site from a city like Toronto or Vancouver, these cookies help us serve you content that is relevant to your region and ensures that the site loads quickly by caching certain elements locally. They are the digital glue that keeps your session coherent as you move from the lobby to the cashier or the sportsbook.

Strictly necessary cookies

These cookies are required for the site and your account to function correctly. They include the session cookie that keeps you signed in as you move between pages, the cookie that records your consent choice so the banner does not reappear on every visit, and security tokens that protect your session against common attack types. You cannot disable strictly necessary cookies through our consent banner because the site would cease to function without them.

Strictly necessary cookies do not track your activity across other websites and play no role in advertising. Most of them are deleted automatically when you close your browser. The consent record is the exception and is retained for 12 months so the banner stays out of your way on return visits. These cookies are also vital for processing your Interac e-Transfer or iDebit transactions securely, ensuring that the handshake between our site and your bank is authenticated.

We also use load-balancing cookies that fall into this category. They help distribute traffic across our servers to ensure that the site remains stable even during peak hours, such as when a major NHL game is happening and traffic spikes. This ensures a smooth experience for every Canadian player, regardless of how many others are online.

Analytics cookies

We use analytics to understand how Canadian players use the site so we can make useful improvements to content, navigation and layout. Analytics cookies record anonymised information including which pages you visit, how long you spend on each one, the device and browser type you are using, and the general region you are visiting from. They do not identify you as an individual and we never link this data to your personal account details.

You can opt out of analytics cookies by declining non-essential cookies in the consent banner on your first visit, or by updating your preferences through the Cookie Settings link in the site footer at any time. We use this data to see, for example, if players in Calgary prefer certain types of slots over those in Montreal, allowing us to tailor our lobby to better suit Canadian tastes.

Our analytics partners are vetted for their data protection standards. They process information in a way that respects the spirit of PIPEDA, ensuring that the insights we gain into site usage do not come at the cost of your personal privacy. We look at trends, not individuals.

Marketing cookies

Where you give consent, marketing cookies allow us to show you relevant Vegas Now promotions on other websites and to measure how well our advertising is performing. These cookies do not hold any payment information, account balance details or KYC data. They might remember that you looked at our C$8,000 welcome offer and show you a reminder of the 500 free spins while you are browsing a sports news site.

You can decline marketing cookies at any point through the consent banner or via the Cookie Settings link. The site works in full without marketing cookies. Declining them has no effect on your account, your bonus status or your ability to deposit and withdraw. We respect your choice to keep your gaming and your general browsing separate.

Marketing cookies also help us avoid showing you ads for promotions you have already claimed. This makes our advertising more efficient and less intrusive for you. If you've already registered from Vancouver and taken your first deposit bonus, we don't want to keep showing you the 'Join Now' ads.

Third-party cookies

A small number of third-party services may set cookies on your device during your visit. These include our analytics provider, fraud detection systems and the consent management platform. Each of these providers operates under their own privacy policies, which we review for compliance before adding any new service to our technical stack.

Third-party cookies are controlled by the provider that sets them, not by us. We audit the providers we work with on a regular basis to confirm that their data handling practices continue to meet recognised privacy standards, including those applicable under Canadian law. This includes ensuring that any data transferred outside of Canada is handled with the appropriate safeguards.

Common third-party cookies on our site might include those from payment providers like iDebit or Instadebit, which are used to facilitate secure transactions. These are often session-based and expire once your transaction or browser session is closed.

Managing cookies through your browser

All modern browsers give you the option to view, block and delete cookies. In Chrome, go to Settings, then Privacy and Security, then Cookies and Other Site Data. In Safari on a Mac, open Preferences and then Privacy. In Firefox, go to Settings and then Privacy and Security. On mobile browsers the path is usually Settings within the browser app. This is the most granular way to control what stays on your device.

Blocking all cookies will affect how the site behaves. In particular, the sign-in session and your account preferences will not persist between pages if the session cookie is blocked. You would find yourself logged out every time you clicked a new link, which would make playing any of our games or using the sportsbook impossible.

We recommend that Canadian players who are concerned about privacy use the 'incognito' or 'private' mode in their browser. This allows cookies to function for the duration of your session (so you can play) but deletes them automatically as soon as you close the window.

Changing your preferences on this site

Use the Cookie Settings link in the footer of any page to review and update your consent choices at any time. Changes take effect immediately and apply to all subsequent page loads during your visit. This tool is designed to be user-friendly and clear, giving you total control over non-essential data collection.

If you withdraw consent after previously granting it, the change is not retroactive. Data that was already collected under your earlier consent stays in our analytics until it ages out under the standard retention window, after which it is deleted. However, the cookies themselves will be ignored by our site from that point forward.

We also respect 'Do Not Track' (DNT) signals from your browser where technically possible. If you have DNT enabled, we take that as a signal that you wish to opt out of non-essential tracking, although we still encourage using our dedicated consent tool for the most reliable settings.

Cookies and your Vegas Now account

When you are signed in, the session cookie links your browser to your authenticated account. Without it, the site cannot keep you logged in as you navigate between the lobby, cashier and account settings. We do not store any payment information, KYC documents or account balance figures in a cookie. All of that sensitive data lives on our backend systems behind multiple layers of authentication.

Convenience preferences such as your default game category (maybe you love 'Megaways' slots) or your preferred sports market layout (like having the NHL and CFL markets at the top) are stored as lightweight cookies so the site loads the way you left it. These are low-sensitivity records and are cleared if you delete site cookies from your browser.

We also use cookies to help with regional settings. For example, if you are in Quebec, we might use a cookie to remember your preference for certain localized content or support options. This ensures that your experience feels tailored to your specific location within Canada.

How long cookies last

Session cookies that keep you signed in are deleted when you close your browser. The cookie consent record lasts 12 months, after which we will ask for your preferences again. Analytics cookies typically have a lifespan of 30 days to 24 months depending on the provider. Marketing cookies usually expire between 30 and 90 days after being set.

You can clear all cookies set by this site at any time from your browser settings. On your next visit the consent banner will reappear and you can set fresh preferences from scratch. This is a good practice to follow if you share a computer with others in your household in cities like Toronto or Vancouver.

We periodically review the expiration times of the cookies we use to ensure they are not staying on your device longer than necessary. Our goal is to minimize our digital footprint on your hardware while still providing a high-quality service.

Updates to this cookie policy

This policy may be updated when the cookies we use change or when legal requirements in Canada evolve. The version currently in effect is always published here with the date of the most recent revision at the top. For a broader picture of how we handle personal data collected through the site and your account, see our Privacy Policy.

As the iGaming landscape in provinces like Ontario continues to mature, we expect regulations around data and cookies to become more refined. We are committed to staying ahead of these changes and ensuring our policy remains a model of clarity and compliance for Canadian players.

If we make significant changes to how we use cookies, we will notify you through a prominent notice on the site or via the cookie consent banner. We believe that your trust is our most important asset, and keeping you informed is the best way to maintain it.