Vegas Now Cookie Policy

What cookies are

Cookies are small text files that a website places on your device when you visit. They allow the site to remember information between pages and across sessions, such as whether you are signed in, which language you prefer and what cookie choices you have already made. The technology is standard and is used by practically every website you will encounter, from Irish news sites to online banking.

Some cookies are placed directly by us and are known as first-party cookies. Others are placed by third-party services we use, such as analytics platforms or fraud prevention tools, and those are known as third-party cookies. Both types are described in detail below.

Irish and EU legal framework

In Ireland, the use of cookies is regulated by the ePrivacy Regulations 2011, which implement the EU ePrivacy Directive, alongside the General Data Protection Regulation. The Data Protection Commission, Ireland's supervisory authority under GDPR, has published specific guidance on cookies and similar tracking technologies that we follow when designing our consent mechanism.

Under this framework, non-essential cookies require your freely given, specific and informed consent before they are placed on your device. Strictly necessary cookies are exempt from this requirement because they are essential to delivering a service you have explicitly requested. We never set non-essential cookies on first load before you have had the opportunity to make a choice through our consent banner.

Strictly necessary cookies

These cookies are essential for the site and your account to function. They include the cookie that stores your consent decision so the banner does not reappear on every page, the session cookie that keeps you signed in while you browse, and security cookies that help protect against cross-site request forgery and similar attacks. Because they are essential, you cannot disable them through the consent banner, in line with the ePrivacy Regulations exemption for technically necessary storage.

Strictly necessary cookies do not track you across other websites and play no role in advertising. Session cookies are wiped automatically when you sign out and close your browser. The consent record is stored for 12 months so your choice persists without you needing to respond to the banner on every visit.

Analytics cookies

We use analytics cookies to understand how Irish visitors and players use the site so we can improve the layout, content and navigation. The data recorded is anonymised and covers things like which pages are visited most, how long people spend on each section, what device and browser they are using and the general geographic region of the visit. None of this identifies you as an individual.

Our analytics platform aggregates data across all visitors before we interpret it. We do not create individual user profiles from analytics data. The figures help us understand, for example, whether Irish players are finding the sportsbook section as easily as the casino lobby, or whether the responsible gambling information is being accessed.

You can refuse analytics cookies when you first arrive on the site using the consent banner. If you change your mind later, you can update your preferences at any time through the Cookie Settings link in the footer of every page.

Marketing cookies

Where you give your consent, we may use marketing cookies to show you relevant Vegas Now promotions on partner websites and to measure how well those campaigns perform. These cookies never store payment information, identity documents or anything from your account balance.

Declining non-essential cookies in the consent banner turns off marketing cookies entirely. Every part of the site continues to work fully without them and your account is not affected in any way. You can still receive marketing emails if you have opted into those separately through your account communications preferences, because email marketing is handled server-side rather than through browser cookies.

Third-party cookies

A small number of third-party services we rely on may set their own cookies on your device. These include our analytics provider, hosting infrastructure, fraud detection systems and the cookie consent management platform we use to record your choices. Each of these providers operates under its own privacy policy.

We choose third-party partners carefully and review their data handling practices, including their compliance with GDPR, before onboarding them. Where a provider is based outside the EEA, we assess whether they offer an adequate level of protection under Chapter V of the GDPR. We do not allow third-party providers to use data collected through our site for their own commercial purposes beyond delivering the specific service we have contracted them for.

Managing cookies in your browser

Every modern browser gives you the ability to view, restrict and delete cookies. The exact menu path differs slightly from one browser to the next. In Chrome you will find it under Settings, then Privacy and Security, then Cookies and other site data. In Safari on Mac, look under Preferences and then Privacy. On iPhone or iPad, go to Settings, then Safari, then Privacy and Security. In Firefox, go to Settings and then Privacy and Security. In Microsoft Edge, open Settings, Cookies and site permissions.

Bear in mind that clearing all cookies from your browser will affect how this site behaves, including your ability to stay signed in to your account. The consent banner will also reappear on your next visit if the consent record cookie has been deleted. Your saved account preferences such as your sportsbook odds format will also reset to default.

Changing your preferences on this site

You can revisit your cookie choices at any time without going into your browser settings. Use the Cookie Settings link located in the footer of every page. Any change you make takes effect immediately and applies to all subsequent pages you load in that session and beyond.

If you previously gave consent and later decide to withdraw it, you can do so through the same Cookie Settings link. Withdrawal is not retroactive: data already collected under your earlier consent remains in our analytics system until it naturally ages out under our standard retention schedule. No new data will be collected under the withdrawn category from the moment you update your preference.

Cookies and your account

When you are logged in, a session cookie links your browser to your authenticated account session on our servers. Without this cookie, the site has no way to keep you signed in as you move between pages. We never write payment card numbers, IBAN details, Revolut account details, identity document scans or KYC information into a cookie. That data is held securely on our backend systems behind authentication and access controls.

Preferences you set inside the account, such as your chosen odds format on the sportsbook or a favourite game category in the casino lobby, may be stored as cookies so the site loads the way you left it the next time you visit. These preference cookies are classified as strictly necessary because they directly serve the functionality of the account you have opened.

Cookie lifetimes

Session cookies used for authentication are deleted the moment you close your browser. The consent record cookie lasts 12 months so you are not asked to repeat the same choice on every visit. Analytics cookies typically have a lifespan of between 30 days and 24 months, depending on the measurement being taken. Marketing cookies generally last between 30 and 90 days.

You can clear every cookie set by this site at any time through your browser settings. Your next visit will then trigger the consent banner again so you can make a fresh choice about non-essential cookies. This is a useful step if you are sharing a device with another person and want to reset the preferences back to neutral.

GDPR and your rights

Our use of non-essential cookies relies on your freely given, specific and informed consent as required under the ePrivacy Regulations 2011 and the General Data Protection Regulation. You are never penalised for declining non-essential cookies and the site works fully without them. The consent mechanism we use is designed to make accepting and declining non-essential cookies equally easy, in line with the Data Protection Commission's cookie guidance.

If you have a concern about how we handle cookie data, you can contact the Data Protection Commission at dataprotection.ie, which is the supervisory authority for Ireland, or call their helpline on 076 110 4800. For broader information on how we process personal data beyond cookies, read our Privacy Policy.

Updates to this policy

We keep this cookie policy under review and update it whenever the cookies we use change, when we add new third-party providers, or when new guidance from the Data Protection Commission requires it. The latest version is always published on this page with the date of the last update shown at the top. For everything else about how we handle your personal data, including your rights under GDPR and the Irish Data Protection Acts, see our Privacy Policy.